Pay per click

With Google’s 87% reach of Internet users in the UK, using Google AdWords is rapidly becoming a core part of a dealer’s online marketing strategy. Advertising on Google provides dealers with instant access to local, regional or national consumers looking for the very cars they stock or services such as repairs, maintenance, servicing and MOT.

Automotive Specialists

Manheim Retail Marketing is the sole automotive specialist Authorised Google AdWords Reseller operating in any of the automotive markets of Europe. A strategic alliance with Google, combined with the expertise of its own in-house team of Google Advertising Professionals enables Portfolio to help dealers obtain positive, measurable results from even the smallest of advertising budgets.

Flexible packages to suit your business goals

We currently have two different Google AdWords product options available:

• Guaranteed Traffic Option

  Available on a 6-monthly subscription, this option is ideal for those dealers with little or no experience of pay per click advertising. Whilst a Google AdWords campaign ensures pre-qualified visitors to a website it won’t guarantee how many of these visitors dealers will receive. This product will do exactly that - guaranteeing the number of targeted and pre-qualified visitors to a website and providing monthly reports to prove it!

• Pay as you go’ Option

  We can offer all the benefits of Google AdWords as a pay-as-you-go option. Following a small set up fee dealers are only charged on ‘click-spend’ i.e. when someone clicks their ad, not when your ad is displayed. This means money is only spent on customers interested in dealers vehicles or services. Compare this to the effectiveness and cost of advertising in business directories or newspaper classifieds, where you pay regardless of the results.