Mobile marketing
Delivering information on the move
In recent years the internet has led to a change in the way consumers actively search for and buy their vehicles, so that they spend less time visiting dealership and more time accessing information online.
Our mobile marketing product brings a new concept into the consumer search and buying process by providing the ability to access information about dealer’s stock via mobile phones. Consumers don’t always have time to walk around forecourts or access to the internet from a PC – but they will undoubtedly always have their mobile!
Mobile point of sale literature
Consumers can easily retrieve details of any car in stock and view it on their mobile phone by sending a text message (e.g. ‘info AO57 EEV’) to a shortcode (e.g. 64446). Full details of the vehicle will immediately be sent directly to their handset.
Assisting the decision making process
Once a consumer has the details on their mobile phone, vehicle information can easily be shared with friends and family. This portable form of electronic literature gives consumers the ability to distribute and discuss details of a vehicle prior to, or even after, visiting the dealership, aiding their decision making process.
Quick and dynamic advertising
Giving consumers the ability to utilise this technology couldn’t be easier. All dealers need to do is advertise the text service across all their different advertising routes (e.g. online, direct mail, flyers, point of sale, vehicle windscreens), inviting them to text for further information.
Seamless integration with your live stock listing
Our product fully integrates with live stock listings allowing the display of real-time information to the customer. If a vehicle is removed or sold, or changes are made to the price or specification, the updated record will be shown automatically when the customer views the vehicle information on their mobile. Once a dealer has their mobile details, they can be advised of additional vehicles of interest if the car they requested information on is no longer available.
